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	<title>VeerWest.com</title>
	<link>http://www.veerwest.com</link>
	<description>Web 2.0 Startup Blog - Notes on web development, software as a service and entrepreneurship.</description>
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		<title>More on Usability and Interface Design: Check out our article on Six Revisions.</title>
		<description><![CDATA[ABSTRACT: In this article, we&#8217;ll talk about the challenges of writing concise copy for web applications, and how tools like Amazon&#8217;s Mechanical Turk can help designers find a common language with their users. We&#8217;ll illustrate with a real case and talk about the data we gathered. Creating a User Interface That Speaks Your User&#8217;s Language, [...]]]></description>
		<link>http://www.veerwest.com/blog/usability/more-on-usability-and-interface-design-check-out-our-article-on-six-revisions</link>
			</item>
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		<title>Striking a Balance: Developing Our Usability Testing Strategy</title>
		<description><![CDATA[Over the past several months, we&#8217;ve been experimenting with different strategies for testing FormAssembly and coming up with the best way to maximize our benefit while keeping the cost reasonable. The In-Person Usability Test The first option that came to mind when we decided to start doing usability testing was the in-person test. Conventional wisdom [...]]]></description>
		<link>http://www.veerwest.com/blog/strategy/striking-a-balance-developing-our-usability-testing-strategy</link>
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		<title>How We Work &#8211; Or why we ditched Campfire and moved to Google Wave.</title>
		<description><![CDATA[Veer West is a small &#8220;virtual&#8221; company. We spend more time working from home, coffee shops or on trips that in our actual office. It&#8217;s working well for us, but it&#8217;s not without challenges. First of all, it&#8217;s important that we can access all our documents and applications from anywhere. Thankfully, that&#8217;s easily taken care [...]]]></description>
		<link>http://www.veerwest.com/blog/productivity/how-we-work-or-why-we-ditched-campfire-and-moved-to-google-wave</link>
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		<title>How to Apply for a Job At Veer West</title>
		<description><![CDATA[We think (admittedly a bit naively) that working at Veer West is not a typical job, and we&#8217;re looking for people who know how to stand out. We try to be specific in our job descriptions, but we are in fact quite flexible and open minded. We don&#8217;t want to tell you that you must [...]]]></description>
		<link>http://www.veerwest.com/blog/jobs/how-to-apply-for-a-job-at-veer-west</link>
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		<title>Working At Veer West</title>
		<description><![CDATA[We&#8217;re a small team and we consider ourselves a startup, even though we&#8217;re not in the Valley, we haven&#8217;t raised any venture capital (we&#8217;re not planning to)  and we happen to be profitable. We&#8217;re not trying to change the world (just yet).  We&#8217;re patient. We take one day at a time. We try to better [...]]]></description>
		<link>http://www.veerwest.com/blog/jobs/working-at-veer-west</link>
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		<title>Saved from Information Overload</title>
		<description><![CDATA[Inspired by a recent post by 37signals, I set out once more to try to optimize our sign-up funnel on FormAssembly.com. We track a lot of information with Google Analytics. Goal conversion rates, e-commerce revenues, adword campaigns, search keywords, referrers and so on. Collecting information is easy, but trying to make sense of it can [...]]]></description>
		<link>http://www.veerwest.com/blog/website-optimization/saved-from-information-overload</link>
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		<title>Thoughts on Startup School</title>
		<description><![CDATA[I talked to quite a few people at the Startup School event this weekend, and I was surprised to find that almost everyone was working on consumer startups with advertisement as a business model. One startup, Noca, is even forfeiting one of the most lucrative revenue models there is (payment processor fees) to bet on [...]]]></description>
		<link>http://www.veerwest.com/blog/strategy/thoughts-on-startup-school</link>
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		<title>FormAssembly On-Site: Take Ownership of Your Web Forms</title>
		<description><![CDATA[If you looked at FormAssembly.com recently but decided that using a third-party service to manage your web forms wasn&#8217;t the right solution for you, we have some good news. FormAssembly On-Site is now available. The On-Site edition offers the same great features enjoyed by thousands of our online users, but you can run it on [...]]]></description>
		<link>http://www.veerwest.com/blog/the-form-assembly/formassembly-on-site-take-ownership-of-your-web-forms</link>
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		<title>The new FormAssembly.com launched!</title>
		<description><![CDATA[Still adjusting stuff here and there, but overall it&#8217;s going smoothly&#8230; quite a relief!]]></description>
		<link>http://www.veerwest.com/blog/web-development/the-new-formassemblycom-launched</link>
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		<title>Alex Russell&#8217;s @importRule</title>
		<description><![CDATA[So Alex Russell (of Dojo fame), not too happy about where CSS3 is going, suggests of a few more important things that should be considered for inclusion in the CSS standard. For instance, an @importRule directive. Several commenters have pointed out that @importRule would not be that useful since you can already assign more than [...]]]></description>
		<link>http://www.veerwest.com/blog/web-development/alex-russells-importrule</link>
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