http://www.veerwest.com Web 2.0 Startup Blog - Notes on web development, software as a service and entrepreneurship. Fri, 23 Jan 2009 18:16:17 +0000 http://backend.userland.com/rss092 en Inspired by a recent post by 37signals, I set out once more to try to optimize our sign-up funnel on FormAssembly.com. We track a lot of information with Google Analytics. Goal conversion rates, e-commerce revenues, adword campaigns, search keywords, referrers and so on. Collecting information is easy, but trying to make ... http://www.veerwest.com/blog/website-optimization/saved-from-information-overload I talked to quite a few people at the Startup School event this weekend, and I was surprised to find that almost everyone was working on consumer startups with advertisement as a business model. One startup, Noca, is even forfeiting one of the most lucrative revenue models there is (payment ... http://www.veerwest.com/blog/strategy/thoughts-on-startup-school If you looked at FormAssembly.com recently but decided that using a third-party service to manage your web forms wasn't the right solution for you, we have some good news. FormAssembly On-Site is now available. The On-Site edition offers the same great features enjoyed by thousands of our online users, but you ... http://www.veerwest.com/blog/the-form-assembly/formassembly-on-site-take-ownership-of-your-web-forms Still adjusting stuff here and there, but overall it's going smoothly... quite a relief! http://www.veerwest.com/blog/web-development/the-new-formassemblycom-launched So Alex Russell (of Dojo fame), not too happy about where CSS3 is going, suggests of a few more important things that should be considered for inclusion in the CSS standard. For instance, an @importRule directive. Several commenters have pointed out that @importRule would not be that useful since you can ... http://www.veerwest.com/blog/web-development/alex-russells-importrule FormAssembly.com started two years ago as a free form building tool and a repository for an open-source javascript library for web forms. It has since evolved into a commercial web application with thousands of customers using it to process their web forms and collect data. Yet, many aspects of ... http://www.veerwest.com/blog/web-development/getting-ready-to-launch-the-new-formassemblycom Freja is a specialized Javascript Framework for creating template-based, single-screen web applications. It relies on browser-side XSL Transformation to render the user interface faster than any other Ajax-based method. A simple demonstration is available here, with all the explanations here. Version 2.1 includes bug fixes and performance improvements. The major changes are: Upgraded ... http://www.veerwest.com/blog/web-development/freja-21-released Just a quick update to point to the article I wrote for XML.com: XUL-Enhanced Web Apps This is still very experimental, but as you can see in the article, there are some clear benefits in terms of accessibility and speed when using XUL for complex UI widgets. Check out the documentation and ... http://www.veerwest.com/blog/web-development/xul-in-html-experimentations-part-2 Strange things happen during the holidays. Maybe it's because I am more relaxed and less busy, but it seems that each time, a crazy idea about some web technology will cross my mind and I'll end up spending hours exploring it. This time, I was thinking about the interface for the ... http://www.veerwest.com/blog/web-development/xul-in-html-experimentations The nice thing about being a novice entrepreneur is that you never cease to find new pearls of wisdom about business just about everywhere you look at. While reading State of Denial, I came accross the following quote regarding how a CEO should allocate his or her time. "...one third of the ... http://www.veerwest.com/blog/strategy/its-easier-to-learn-when-you-dont-know-anything