Welcome to VeerWest.com

ABSTRACT: In this article, we’ll talk about the challenges of writing concise copy for web applications, and how tools like Amazon’s Mechanical Turk can help designers find a common language with their users. We’ll illustrate with a real case and talk about the data we gathered.

Creating a User Interface That Speaks Your User’s Language, was published at Six Revisions on September 27th. Check it out!

Over the past several months, we’ve been experimenting with different strategies for testing FormAssembly and coming up with the best way to maximize our benefit while keeping the cost reasonable.

The In-Person Usability Test

The first option that came to mind when we decided to start doing usability testing was the in-person test. Conventional wisdom suggests that this is the most effective–but most expensive–method. Read the rest of this entry »

Veer West is a small “virtual” company. We spend more time working from home, coffee shops or on trips that in our actual office. It’s working well for us, but it’s not without challenges.

First of all, it’s important that we can access all our documents and applications from anywhere. Thankfully, that’s easily taken care of with online services like Google Apps and Dropbox.

A more serious challenge is how to facilitate social interactions. Read the rest of this entry »

We think (admittedly a bit naively) that working at Veer West is not a typical job, and we’re looking for people who know how to stand out.

We try to be specific in our job descriptions, but we are in fact quite flexible and open minded. We don’t want to tell you that you must meet some arbitrary criteria, or that you have to apply in any particular way.

In fact, it’s actually quite easy to stand out, if you can avoid the following few mistakes. Read the rest of this entry »