Getting ready to launch the new FormAssembly.com

September 10th, 2007 by Cedric Savarese

FormAssembly.com started two years ago as a free form building tool and a repository for an open-source javascript library for web forms. It has since evolved into a commercial web application with thousands of customers using it to process their web forms and collect data. Yet, many aspects of the site still bore the mark of its early days and it became soon apparent that the whole application needed an overhaul.

After months of work, the new FormAssembly.com is nearing completion.

This new version is a complete re-write, and since it is hosted on a completely separate platform, we are looking forward to a very smooth transition, with the two versions running concurrently for as long as necessary.

The feedback from the early beta-testers is pretty good. There are also plenty of new (and long requested) features, so I’m confident that our users will be happy with the new version.

I will also look at the traffic and conversion numbers attentively anxiously. In theory, the new site should perform much better, but sometimes what sells is really not what you think, so it will be interesting to compare the numbers. I’ll try to post my findings here.

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